Role: Freelance Project/Designer
Brief: A baker is looking to open a new business based on food trucks she saw while visiting family in LA, and needs a visual identity and a few years down the road, a book design. She has a love of story telling, the 1950's, Japanese illustration, and children's books, and would like this aspect of her taste baked in.
Solution: A logo and system rooted deeply in Americana with everything from a truck company inspired logo to a red white and blue color palette, bold chunky type and traditional tools. Fanciful illustrations help express the fun of this brand. When the system was expanded into the cookbook years later, and then the physical store space, more colors were added to support new and growing information and a host of new characters and illustrations that unify the 1950's and Japanese styles.