Role: Creative Director
Brief: 5 East 59th Street is a retail property located in the most powerful shopping district in the world. It is a 9 story building that is available for anyone to come make it their own. The brokerage team was specifically targeting tech, high-end women's wear, and jewelry due to the close proximity to other significant shopping options including the Apple Store as well as tourist attractions like Central Park.
Solution: 5E59 is the high performance retail space in the most powerful location in NYC. The power of the V contains the explosive energy that is at the center of this opportunity of the building.