Role: Creative Director
Brief: A new residential opportunity is coming to Harlem's Morningside Park. It is a completely new development which is rare for the neighborhood and features windows that make line between apartment and park invisible.
Solution: A new rhythm. Large type reminiscent of historical signs in the neighborhood also reference the shape of the building's windows, the movement of daily life and how this unique opportunity can change your perspective. The simple clean details are expressive of the modernity of the building and the audience the property is being developed for. Key to the system are images that reference the change of the seasons and the experience that being so close to the park brings.